Find the right places
to advertise.

We’re building the connection that helps your agent turn your brand goals and budget into relevant advertising opportunities and a plan you can review.

Try the demo Talk to us

LaunchesForma launch

What matters most?

Change the goal to see a different recommendation.

Sample brand

Launch goal: Drive first orders for a spring sneaker collection in four weeks.
Audience: US readers interested in city life, design and the outdoors.
Brand voice: Thoughtful, practical, quietly confident.
Launch priority: Everyday utility before fashion appeal.
Keep in mind: Full-price sales only. Avoid discount-led creative.

Changing the brand starts a new conversation.

Your agent · ChatGPT

Let’s find placements for Forma.

You

We have $12,000 and four weeks to launch our everyday sneakers. Where should we advertise to drive first orders without leading with discounts?

Sample launches

01 / 14

Retail preview · Forma · $12,000 sample budget

Brands we’ve worked with

MCP Integration

The marketing API for your agent.

Bring your brand’s audience, goals and budget into the agent you already use.

Discuss your integration

ChatGPT · Planned connection

Helios integrations are in development. Availability will depend on your platform’s plan, settings and permissions.

01
Add Helios Brands in ChatGPT
Custom MCP plugins would connect your workspace.
02
Choose what to share
Select a brand, goals and budget. Review permissions.
03
Ask where to advertise
Your agent turns relevant opportunities into a plan.

Platform documentation

01 / Brand context

Your brand changes
the answer.

The audience, the ambition, the things you won’t compromise. Give your agent the context to find a place that fits.

Off-white everyday sneakers on a sunlit coastal stairway, styled with sage trousers

forma.Made for
the everyday.

THE FORMA LAUNCH / SPRING COLLECTION

The brand brief

More than a
pair of sneakers.

Audience: City-to-outdoors shoppers
Goal: Drive first orders

Change the brief. See the recommendation respond.

A placement that fits

F/D

Field / DayNewsletter partnership

$2,400

Everyday-utility readers, with no discount required. The brand’s positioning stays intact.

02 / Publisher discovery

Find where your audience pays attention.

Explore opportunities by audience, location, format and price. Then follow the connection between your brand’s priorities and each recommendation.

Explore the sample catalogue

Discover opportunities

Audience

Region

Format

Placement price

3 sample matches

Publisher / audience	Format	Sample cost
	Local newsletter	$6,000
	EV buyer guide	$14,000
	Weekend newsletter	$5,000

Why Bay Routes fits

Reach Bay Area commuters who can visit your dealerships through a local test-drive booking link.

Illustrative pearl-white electric crossover on a sunlit California coastal road — Bay Routes

03 / Plan refinement

Change the budget.
See the tradeoffs.

Explore Forma across CTV, social, editorial, newsletters, websites and mobile apps. Move the budget to see which placements make your plan.

Try the full launch

**Newsletter**Field / DayIn this plan · $2,400

Forma / Launch plan4 weeks

Placement budgetDrag to explore

Placement spend
Reserve

Inbox, editorial and social. One coordinated launch across all three placements.

Field / Day, Common Ground, The Weekend Edit. 3 placements. $10,400 total spend. $1,600 reserve.

Let’s build your first
marketing plan.

Tell us about your audience, goals and budget. We’ll follow up by email to discuss relevant placements and next steps.

Find the right places
to advertise.

The marketing API for your agent.

ChatGPT · Planned connection

Your brand changes
the answer.

More than a
pair of sneakers.

Find where your audience pays attention.

Change the budget.
See the tradeoffs.

A slower way
through the city.

Make room
for outside.

More from your marketing.

Let’s build your first
marketing plan.

Find the right placesto advertise.

The marketing API for your agent.

More than a pair of sneakers.

Find where your audience pays attention.

Change the budget.See the tradeoffs.

Let’s build your firstmarketing plan.

Find the right places
to advertise.

More than a
pair of sneakers.

Change the budget.
See the tradeoffs.

Let’s build your first
marketing plan.